Brand Spotlight | Prada Eyewear Collection
Prada is the Italian luxury fashion house, specializing in leather handbags, luggage, shoes, ready-to-wear, perfumes and accessories, founded in 1913 by Mario Prada. It represents the best of Italian culture and tradition and is one of the most innovative, prestigious and widely recognized world brands, with a keen attention to detail and a finger on the pulse of new trends. In 2000, Prada launched their eyewear collection, which reflects this approach with unmistakable style, refined elegance and uncompromising quality.
Prada’s eyewear collection is made by Italian eyewear conglomerate and the world’s largest company in the eyewear industry, Luxottica. Luxottica was founded by Leonardo Del Vecchio, who began his career as the apprentice to a tool and die maker in Milan. In 1961, he moved to Agordo in the province of Belluno, which is home to most of the Italian eyewear industry and in 1967, he started selling complete eyeglass frames under the Luxottica brand, which proved hugely successful. Today Luxottica make glasses for Chanel, Versace, Armani, Burberry and Dolce & Gabbana, as well as their own lines.
Prada glasses are among the most colourful, avant-garde and yet wearable on the market today. The brand is renowned for both anticipating and influencing future tendencies, so they’re the perfect option for those who want to lean towards a timeless aristocratic elegance. The collection also includes the Prada Linea Rossa line, which is inspired by the world of luxury sports to convey an everyday casual yet sophisticated style.
“Beauty, creativity and superior quality have always been the guiding principles of the Prada Group,” says Carlo Mazzi, Prada’s Chairman, but the Group is also committed to environmental and corporate social responsibility, so you can sure you are making an ethical choice too.
Take a look at some of the frames: The Duple come in a abundance of colours and has a chunky 1960s feel, upgraded with an exposed metal nose piece, the Ultravox has a beguiling kitten shape and doesn’t overwhelm finer-boned faces, the Journal captures the nerdy-cool vibe with a solid square-frame, the Cinema and the Ornate both have interesting corner details and the Minimal Baroque are so fashion-forward you’ll be on the cover of a magazine!
From sophisticated designs with intriguing detail to vintage models reimagined in different, original nuances, the Prada Eyewear Collection is a range we are very proud to stock. Obviously, we don’t have all frames available at all times in all of our stores, but we are always happy to help, so if there’s a particular style you’re interested in, just let us know!