Brand Spotlight | Flexon

In 1961 US Naval scientists discovered that the metal alloy they were creating for missile heat shields automatically returned to its original shape, even after being hit with a hammer! This advanced memory material became the unique selling point of Flexon, which, since its launch in the US in 1988, has changed the world of eyewear with its unique attributes, building on the memory metal and further utilizing Japanese materials and technology.

Many brands have tried to imitate Flexon’s incredible success, but none have done so. That’s because Flexon frames feature technologically advanced memory metal in the bridge and/or temples allowing them to be flexed, bent or twisted and yet return to their original shape. Flexon frames require a minimal amount of adjustment but the nose pads and end pieces can be fine-tuned for a more custom fit.

Over the years Flexon eyewear has consolidated its design and manufacturing experience to create a varied collection filled with colour and comfort. Memory metal is combined with rubber, TR90 and stainless steel to make lightweight yet durable frames which allow the user to confidently go into any situation their busy lifestyle demands.

In 1997 Flexon Juniors launched: We all know how hard children can be on their glasses, so the Zeus and Aphrodite frames, among others, offer mature yet fun looks in durable, sit-on-able, chuck-in-your-school-bag-able memory metal.

in 2003 the Flexon 600 series quickly became the industry benchmark and in 2014, the modern, practical Evolution collection debuted. From these ranges, the temple of the Nathaniel model has been enhanced with an embossed, rectangular-brick pattern in contrasting shiny and matte finishes; the Julian has bowed temples to accommodate a wide fit; the Gloria is enhanced with a laser etched pattern design with crystal detailing and the best-selling Mariene has two-tone interwoven stainless steel temples.

In 2016 the Sun Collection launched in a rage of classic styles with polarized lenses and backside anti-reflective coatings, and in 2019 the new premium collection, Flexon Black: Sunglasses come in classic aviator and flat metal shapes and Flexon Black offers innovation with screwless spring hinges and tailored temples padded with rubberized detailing.

Flexon spectacles are an ideal choice if you play sport in your glasses or just tend to put your glasses through a lot, but a word of caution: Although Flexon frames are durable, they are not indestructible! Flexon frames should not be twisted more than 90° and Flexon temples should not be twisted more than once around the finger!

Having said that, it’s a stylish, lightweight range well worth considering, so pop in to any of our branches when you’re next in town to see which models we have in stock and how amazing the memory metal really is!