Brand Spotlight | Prada Eyewear Collection
Prada is the Italian luxury fashion house, specializing in leather handbags, luggage, shoes, ready-to-wear, perfumes and accessories, founded in 1913 by Mario Prada. It represents the best of Italian culture and tradition and is one of the most innovative, prestigious and widely recognized world brands, with a keen attention to detail and a finger on the pulse of new trends. In 2000, Prada launched their eyewear collection, which reflects this approach with unmistakable style, refined elegance and uncompromising quality.
Prada’s eyewear collection is made by Italian eyewear conglomerate and the world’s largest company in the eyewear industry, Luxottica. Luxottica was founded by Leonardo Del Vecchio, who began his career as the apprentice to a tool and die maker in Milan. In 1961, he moved to Agordo in the province of Belluno, which is home to most of the Italian eyewear industry and in 1967, he started selling complete eyeglass frames under the Luxottica brand, which proved hugely successful. Today Luxottica make glasses for Chanel, Versace, Armani, Burberry and Dolce & Gabbana, as well as their own lines.
Prada glasses are among the most colourful, avant-garde and yet wearable on the market today. The brand is renowned for both anticipating and influencing future tendencies, so they’re the perfect option for those who want to lean towards a timeless aristocratic elegance. The collection also includes the Prada Linea Rossa line, which is inspired by the world of luxury sports to convey an everyday casual yet sophisticated style.
“Beauty, creativity and superior quality have always been the guiding principles of the Prada Group,” says Carlo Mazzi, Prada’s Chairman, but the Group is also committed to environmental and corporate social responsibility, so you can sure you are making an ethical choice too.
Take a look at some of the frames: The Duple come in a abundance of colours and has a chunky 1960s feel, upgraded with an exposed metal nose piece, the Ultravox has a beguiling kitten shape and doesn’t overwhelm finer-boned faces, the Journal captures the nerdy-cool vibe with a solid square-frame, the Cinema and the Ornate both have interesting corner details and the Minimal Baroque are so fashion-forward you’ll be on the cover of a magazine!
From sophisticated designs with intriguing detail to vintage models reimagined in different, original nuances, the Prada Eyewear Collection is a range we are very proud to stock. Obviously, we don’t have all frames available at all times in all of our stores, but we are always happy to help, so if there’s a particular style you’re interested in, just let us know!
Case Study | Mr Manton
The quick thinking actions of one of our optometrists proved to be life saving for our first-time customer Neil Manton.
Earlier this year Neil was driving home from Yorkshire in grey and rainy weather when he noticed a strange shimmering sensation in his right eye. Putting it down to tiredness, initially Neil wasn’t too worried, but when that shadow didn’t seem to go away after a few days he decided to book an appointment at Patrick & Menzies Braintree branch.
At Neil’s appointment our optometrist Charlotte Wearmouth listened carefully to Neil’s concerns and gave him a thorough examination which took almost two hours but couldn’t come to a definitive conclusion. Charlotte said, “Despite not finding any obvious cause, I was aware that Mr Manton’s symptoms were serious, especially as they developed suddenly and were not improving.”
Realising that the problem needed further investigation Charlotte sent the images of Neil’s eye and her findings to Broomfield Hospital with a request for them to follow up. Three or four days, later Neil was called into Broomfield for a further battery of tests, including a brain scan, which revealed that the carotid artery in Neil’s neck was 84% blocked, restricting blood flow to his eyes, and putting him at imminent risk of stroke or fatal heart attack.
Neil was admitted urgently for a 5-and-a-half-hour operation which resolved the issue and Neil was allowed home the following day.
Neil couldn’t be more grateful. “Patrick & Menzies are life savers! I really can’t praise them enough for the professionalism of the service I have received,” he says. “If Charlotte hadn’t been so thorough and taken so much time over my appointment when I went to her, I might not be here to tell the story today.”
Neil returned to Patrick & Menzies just six weeks ago for a further check-up and we are delighted to report that his eye health is even better now than it was before the operation.
Our eyes really are windows to our wellbeing, so if you have any concerns or notice any anomalies with your eyes or vision, please do make an appointment to see one of our optometrists today. We really do go the extra mile to make sure our patients stay well and happy and perhaps enjoy the odd game of golf, as Neil does!
Back to School | Why Eye Examinations Are Important for Your Child
A survey last year by the Association of Optometrists showed a quarter of school-age children had not been taken for a sight test by their parents. But why is it so important?
Why do I need to get my child’s eyes examined?
Your child’s eye health is, of course, an important indicator of their overall health, but even if there are no concerns, regular eye examinations ensure your child has no vision problems that could affect their school performance and enjoyment of life. Early eye tests are important for several reasons: Not only because we need to ensure the visual skills that are essential for optimal learning are in place – a child who is unable to see what’s on the whiteboard can become easily frustrated – but also because children’s eyes are fully developed by the time they are 8 years old, so any problems must be detected before then. By demonstrating the importance of looking after one’s eyes we also help to create healthy habits that will hopefully mean your child continues to have their eyes tested regularly right through adulthood.
My child can’t read yet – how can you check their eyesight?
You don’t have to wait for your child to be able to read to bring them in for an examination – at Patrick and Menzies we have ways of testing that can be used with preschool children who cannot read, but even if you have no real concerns, we usually advise to bring them in for a full eye test before they start school just to make sure there aren’t any issues with their vision that could affect their early learning.
What should I be concerned about?
Once children start school it can be easier to spot the signs of a possible eye problem. If you notice any of the following, pop in and schedule an examination with us:
- complaining of headaches or sore or achy eyes
- hold books close to their face or sitting too close to the TV
- problems with hand-eye coordination – being unusually clumsy
- regularly rubbing their eyes
- complaining that they can’t see the board at school
What can I expect at the appointment?
We’ll be able to work best with your child when they’re happy and alert – so for younger children an appointment straight after school when they’re tired and hungry may not work best, but generally an eye examination can actually be quite fun and interesting for a child. We have lots of different ways to check how well your child sees at different distances, but we’ll also check their eye movement, the back of the eye and how well they respond to light, amongst other things – our optometrists are experienced in making it a pleasant experience for your child and make sure your mind is at rest too.
Should your child need glasses we have an excellent range and are sure to have a style that will appeal, so do give us a ring or pop in to book your child’s appointment – that’s another thing you can tick off the ‘back to school’ to-do list!