44% OF OVER 50s UNAWARE OF AMD

A new awareness raising campaign is being organised to help the over 50s learn about the key symptoms of age related macular degeneration (AMD). The disease is the biggest cause of blindness in the UK, although 44% of the over 50s are unaware of it. A new print and TV campaign - with the tagline ‘Don’t turn a blind eye to AMD’ - is expected to stimulate awareness and drive over 50s to the website www.beAMDaware.co.uk.

Anyone concerned about AMD should also book an appointment with their optician ASAP.